Expert portfolio management

Money related emotional intelligence coaching

Proactive financial planning

What is your educational background?

College degree: B.A.; Area of study: Political philosophy

Graduate degree: MBA; Area of study: Finance and Marketing

What are your financial planning credentials/designations and affiliations?

NAPFA-Registered Financial Advisor (60 hours continuing education every 2 years); www.napfa.org

CFA – Chartered Financial Analyst; www.cfainstitute.org

How long have you been offering financial planning services?

More than 10 years

Do you have clients who might be willing to speak with me about your services?

Yes

Will you provide me with references from other professionals?

Yes

Have you ever been cited by a professional or regulatory governing body for disciplinary reasons?

No

Describe your financial planning work experience or attach your resume.

Answer is in "Why Robert Horowitz"

BUSINESS PRACTICE:
How many clients do you work with?

10-20

Are you currently engaged in any other business, either as a sole proprietor, partner, officer, employee, trustee, agent or otherwise? (Exclude non-investment related activities which are exclusively charitable, civic, religious or fraternal and are recognized as tax-exempt.)

No

Will you or an associate of yours work with me?

I will

Will you sign the Fiduciary Oath below?

Yes

FIDUCIARY OATH
The advisor shall exercise his/her best efforts to act in good faith and in the best interests of the client. The advisor shall provide written disclosure to the client prior to the engagement of the advisor, and thereafter throughout the term of the engagement, of any conflicts of interest which will or reasonably may compromise the impartiality or independence of the advisor.

The advisor, or any party in which the advisor has a financial interest, does not receive any compensation or other remuneration that is contingent on any client's purchase or sale of a financial product. The advisor does not receive a fee or other compensation from another party based on the referral of a client or the client's business.

Do you have a business continuity plan?

Yes

COMPENSATION: Financial planning costs include what a client pays in fees and commissions. Comparison between advisors requires full information about potential total costs. It is important to have this information before entering into any agreement.

How is your firm compensated and how is your compensation calculated?

Fee-Only
1% on 1st $1,000,000
0.75% on next $1,000,000
0.5% on amounts over $2,000,000
Hourly rate of $150-300/hour

Do you have an agreement describing your compensation and services that will be provided in advance of the engagement?

Yes

Do you have a minimum fee?

Yes

Does any member of your firm act as a general partner, participate in, or receive compensation from investments you may recommend to me?

No

Do you receive referral fees from attorneys, accountants, insurance professionals, mortgage brokers, or others?

No

Do you receive on-going income from any of the mutual funds that you recommend in the form of "12(b)1" fees, "trailing" commissions, or other continuing payouts?

No

SERVICES: Financial planners provide a range of services. It is important to match client needs with services provided.

I offer advice on:

Goal setting

Cash management & budgeting

Tax planning

Investment review & planning

Estate planning

Insurance needs in the area of life, disability, long-term care, health and property/casualty

Education funding

Retirement planning

Important Note: I neither do taxes nor provide specific tax, insurance or estate planning advice. I will refer you to qualified professionals for specific advice in these areas.

Do you provide a comprehensive written analysis of my financial situation and recommendations?

Yes

Does your financial planning service include recommendations for specific investments or investment products?

Yes

Do you offer assistance with implementation with the plan?

Yes

Do you offer continuous, on-going advice regarding my financial affairs, including advice on non-investment related financial issues?

Yes

Do you take custody of, or have access to my assets?

No

If you were to provide me on-going investment advisory services, do you require "discretionary" trading authority over my investment accounts?

Yes

REGULATORY COMPLIANCE: Federal and state laws require that, under most circum-stances, individuals or firms holding themselves out to the public as providing investment advisory services are required to be registered with either the U. S. Securities & Exchange Commission (SEC) or the regulatory agency of the state in which the individual/firm conducts business.

I am registered as an Investment Advisor

With the state of CA

This form was created by the National Association of Personal Financial Advisors (NAPFA) to assist consumers in selecting a personal financial planner. It can be used as a checklist during an interview or sent to prospective planners as a part of a preliminary screening. NAPFA recommends that individuals from at least two different firms be interviewed.